Heepimiz,
Heepimiz is a next-generation media company, co-founded and led by Işık Şimşek, Ahu Serter, Özge Bulut Maraşlı, and Elif Ökten, with a clear focus on regional and international growth.
Today, Heepimiz brings together InStyle Türkiye, InStyle Home Türkiye, and Travel + Leisure Türkiye, each leading in its category and more powerful together as an integrated media ecosystem.
As part of our regional growth strategy, Heepimiz has acquired the InStyle license across the Gulf countries (GCC), with plans to launch InStyle Arabia in 2026—marking a key step in our regional expansion and long-term international partnerships.
Working across fashion, travel, home, culture, and modern living, we combine the enduring value of print publishing with the reach of digital media, social platforms, and experience-led projects. We treat print, digital, social, and experiential formats as one cohesive publishing ecosystem, built for storytelling, engagement, and long-term impact.
Leadership Team
EDITORIAL POLICY
Editorial independence is a core principle at Heepimiz.
We produce our content guided by accuracy, transparency, and editorial integrity. We approach every story with the responsibility of its context, prioritizing quality over speed and short-lived trends.
Commercial partnerships are not separate from this framework, but fully aligned with it. Branded content is clearly indicated; aiming to establish a transparent relationship with the reader while preserving our editorial stance.,
For us, good content is not just what attracts attention, but what creates value.
INCLUSION & REPRESENTATION
As a media company founded and led by women, Heepimiz approaches inclusivity not as a statement, but as a natural part of everyday publishing practice.
We create space for diverse perspectives, life experiences, and narratives, shaping our stories through a pluralistic lens. We believe representation strengthens content and builds deeper, more meaningful connections.
Across our language, visuals, and editorial choices, we are committed to creating a thoughtful and inclusive environment where people can see themselves reflected.
OUR VISION FOR THE FUTURE
Heepimiz aims to build media for a new century—interactive, participant-driven, and experience-led.
We see the future of media as interactive rather than one-directional; participant-driven rather than audience-led; and experience-centered rather than content-only.
We plan to expand our editorial strength through new formats, multi-platform storytelling, and creative collaborations—advancing a publishing approach that places content not only on the page, but within everyday life.